NCP BRAND


OUR VALUE PROPOSITION

We are the official Saudi representative for the full spectrum Privatization and Public Private Partnerships, developed to realize Saudi Vision 2030. We provide world-class expertise in the areas of legal, financial advisory, strategy, risk marketing, projects management and human resources.


OUR PURPOSE

We are the catalyst for change in Saudi Arabia. The champions of transformation; committed to Vision 2030.

LOGO

The NCP logo consists of the NCP symbol, which has the core gradient, representing the transformation we will be a part of the NCP logo type which has the full name "National Center for Privatization & PPP" in Arabic and English.

The logo shown here is the standard version, dual language (Arabic and English) logo type.

If you require other versions of the logo or a stand-alone symbol for any special uses, please contact the brand management team at
brand@ncp.gov.sa

https://google.com

TYPOGRAPHY

Our primary Arabic & Latin typeface is (Cairo) and can be used in the following weights: Light, Regular, SemiBold, and Bold as required.

Our secondary digital Latin typeface is (Arial) and can be used in the following weights: Regular and Bold.

Our secondary Arabic typeface is (Sakkal Majallah) and can be used in the following weights: Regular and Bold.

COLORS

We have a range of colors that have specific roles and uses in communications, and our core colors, as used in the NCP logo and symbol, are Light Blue to Blue.

BLUE
Pantone: 2B6C
Hex: 283CCB

LIGHT BLUE
Pantone:2952C
Hex:3CCBFF

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COLOR GRADIENT

The core gradient is used in the symbol of our NCP logo; the gradient represents transformation of which NCP is a part.

All gradients are used at 45° with the lighter/brighter color in the bottom left or right, and the darker/richer color in the top right or left.

As shown here, the location and opacity values should be followed, also the gradient style (Linear).

Download the Brand Guideline & Assets

Please contact our brand and marketing team if you have any queries regarding these guidelines or the brand in general:
brand@ncp.gov.sa

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